Intercultural Communication in Global Business †MyAssignmenthelp

Question: Discuss about the Intercultural Communication in Global Business. Answer: Introduction: Intercultural communication can be defined as the kind of communication by means of which the people or individuals from various diverse cultural backgrounds communicate with each other (Carbaugh 2013). It is significant to note that during the conduct of business the various business organizations often come a situation when they need to conduct with people or business organizations belonging to various diverse cultural or ethical backgrounds (Washington, Okoro and Thomas 2012). It is precisely here that the process of intercultural communication becomes very significant. The advent of globalization and the growth of trade and commerce across the frontiers of the different nations have made the process of intercultural communication one of the primary tools which the various business organizations often take the help of in order to effectively conduct their business across the different nations (Neuliep 2012). It is significant to note that the various business organizations when co nducting business with the various individuals or business organizations with people or business organizations from various other nations need to make certain adaptations regarding the way they communicate and behave with others in a bid to effectively conduct their business with the business organizations or people belonging to other business organizations or people belonging to other nations (Washington, Okoro and Thomas 2012). This essay intends to analyze the process of intercultural communication and its various related precepts. Mary is an Australian who hails from a family which has always in love with food and the food industry. Her mother and other family members from the early phases of their lives had been in love with food and the food industry and they even used to prepare foods and present them as gifts to their relatives as well as friends. Therefore, it was quiet natural for Mary to develop that love for food and food industry. Thus, when she grew up she opened her own small business which specializes in the manufacture a variety of condiments. It is significant to note that The Aroma Shop and a small factory in Wagga Wagga and the specialty of which is that they do not take the use of artificial preservatives for the preparation of the food item. In addition to that, the small business of Mary provides a range of products to the customers like chilli sauces, pastes, chutneys and jams. The business of Mary is doing reasonably good in the nation of Australia however following the path of globalizati on she now wants to expand her business in the nation of China and for the achievement of this particular purpose she has arranged for an official meeting with Mr. Lau, a Chinese business around 55 years old. It is significant to note that Mary is confused as regards the approach she should take regarding the meeting with Mr. Lau as she has never conducted any business dealings with the Chinese people but knows that their culture as well as way of conducting business is drastically different from the approach followed by the Australian people. The culture as well as the way of conducting the business of the Chinese people is starkly different from the way of the other nations as well as the other cultures (House 2014). A cultural graph of the nation of China as per the Hofstedes Models of Culture would reveal the following facts The above figure clearly indicates that the Chinese people like to indulge in group activities instead of individual work which is clearly shown by the lower level of individualism on the graph. Furthermore, the masculinity section of the graph is moderate which means that the Chinese people are likely to more driven by the concepts of competition, success as well as achievement which as a matter of fact forms the core values of all their business organizations (Hofstede Insights 2018). Moreover, the high score on the power distance section indicates that not all people in the nation of China are equal and there is a division of power in the society of China as per the ranks and the position held by them (Hofstede Insights 2018). The lower score on the uncertainty avoidance section is an indicative of the fact that the Chinese people use ambiguous and that the words or the language used by them have a different connotation than their surface meaning (Hofstede Insights 2018). The high score on the long-term orientation is an indicative of the fact that the Chinese culture is a very pragmatic one and the people in the society believe that truth depends very much on situation, context and time(Hofstede Insights 2018). Lastly, the considerably low score on the indulgence section is an indicative of the fact that the society of China is a very restrained one and the people in the nation of China have a tendency to cynicism and pessimism and display a controlled gratification of their desires (Hofstede Insights 2018). Mary hails from the nation of Australia and the culture as well as the way of transacting the business in the nation of Australia is slightly different from the other nations of the world. A cultural analysis of the nation of Australia as per the Hofstedes Model of Culture is represented. The above figure clearly that the power distance in the society of Australia is very low whereas the individualism in the society is very high (Hofstede Insights 2018). Furthermore, the masculinity of the Australian people is also high just like the indulgence section (Hofstede Insights 2018). However, the uncertainty avoidance and the long-term orientation in the society of Australia are comparatively low (Hofstede Insights 2018). Therefore, from the above two graphs it becomes clear that the cultures of Australia and China are different from each and thus to make her meeting with the Chinese business Mr. Lau, Mary will have to make certain alterations in her approach as well as the way she has been conducting her business in the nation of Australia. The first alteration which she needs to make is the way she has been greeting her clients (Martin and Nakayama 2015). It is significant to note that the Australian people use very casual language for the purposes of greeting however the Chinese people on the other hand are very formal when it comes to greetings when conducting a business deal (Martin and Nakayama 2015). Furthermore, the individualism quotient of the people is high in comparison to the same in the nation of China. Therefore, she will have to focus more on the concept group of group rather than on individual work (Kankaanranta and Lu 2013). Furthermore, the power distance in the society of Australia is very low whereas the power distance in the society of China is very high. This implies that there is an unequal distribution of power in the society and therefore she will have to address as well as treat the people as per their ranks and power (Kankaanranta and Lu 2013). This is something which is starkly different from the culture and the society of Australia in which she is used to conducting her business (Kankaanranta and Lu 2013). Furthermore, the masculinity index of the society of China is higher than the masculinity index of Australia which means that she will to focus more on the various precepts of competition, success and achievement (Kankaanranta and Lu 2013). Moreover, the indulgence quotient of the society of China is very low in comparison to the same in the society of Australia (Kankaanranta and Lu 2013). Thus, she will have to take into account the restrained society and culture of China and approach Mr. Lau accordingly. The long-term orientation of the society of China is higher than that of Australia and thus she will have to adopt a pragmatic approach towards the meeting which she is intending to have with the Chinese businessman Mr. Lau (Kankaanranta and Lu 2013). These in short are some of the adaptations which Mary needs to take into consideration for her meeting with the Chinese businessman Mr. Lau which will enable her to expand her business in the nation of China. To conclude, it becomes evident that intercultural communication forms an important part of the entire process of communication and also the business operations of the various business organizations. It is significant to note that the various business organizations take the help of this particular kind of communication method to communicate in a more effective manner with the business organizations from different nations with diverse cultural backgrounds. The concept of intercultural communication gained popularity with the advent of the concept of globalization and is considered one of the most important precepts of the concepts of globalization. Therefore, to conduct their business effectively in the different nations of the world the various business organizations take the help of this particular kind of communication to effectively negotiate with the other business organizations in the nations with which they are trying to have business relationships. 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